What is in a make, and why should I choose 1 Brand over another. After years of running our company and working with many different makes, I found that all furnaces have faults and sometimes fail. Yes it is very true that some fail more than others, but make sure when comparing brands you compare apples to apples and there are some brands that use generic parts or lower grade of parts and comfort features.The biggest part most times is the motor. The Brands that are in the top running on our list are Carrier, Trane, York, and lennox. What makes these brands better than other brands is these companies spend lots of money in research and development and the use of high quality, proven parts and past relationship in the years of working with them. There are some brands that I would not sell even if the price savings was good, the reason why is that the products our company sells can reflect the professionalism of our business. Some brands are just riding the coat tails of others. These companies are selling features of the past and will in most cases sell there brand to anyone that will buy and when warranty work gets to high, they just fold up and start another brand. My point to this blog is becareful of companies that just come in and sell brand,make sure they are selling there company as the installation is as important as the brand.